Integrating the bike
with the rider.

Bike fitting has a credibility problem and it earned it. The industry decided the answer was more lasers, and plenty of riders have paid for a session that produced a printout, three millimeters of saddle height, and no change at all in how the bike felt at hour four.

The measuring is the easy part. What is hard is knowing what a body will do once it is tired, because that is when the position you were measured in stops being the position you ride in. Riders round their backs, drop a shoulder, slide forward, and compensate around whatever hurts first. A fit that only accounts for a fresh rider sitting up straight has solved a problem nobody has.

This is the service where being a coach and a mechanic is the method rather than a marketing line. Five years of watching people move under load usually makes it clear whether reach is genuinely too long, or whether hamstrings and thoracic spine are voting against the position the bike is coaxing the rider into.

He is a careful observer who offers steady, helpful suggestions to improve my form … and is quick to find appropriate workarounds or changes if I mention even a minor limitation or injury.

So a fit starts off the bike, moves onto it, and ends with a set of changes plus an honest account of which are permanent and which depend on you doing something about the underlying issue.